Gorgeous towels from Imabari in Japan have just arrived in our shops. They are super-soft because the region where they’re produced is blessed with soft water from the sacred Mount Ishizuchi and Soja River which has very little heavy metal content. It is said that bleaching using these waters means the fabrics are really delicate and soft to the touch. Best thing – they are really absorbent, light (perfect for travel) and gentle on your skin. We’ve got them in bath sheet, bath and face towel sizes. We’ll be ordering some more!